Carlsberg know where the party’s at!

Although Poland is associated with wódka and Poles are stereotyped as hard-drinkers, beer is the Poles’ drink of choice.

The CORD team are proud to have contributed to this great beer commercial working with JWT Warsaw for Carlsberg Poland. And what makes a great beer commercial? Great music!

CORD supervised the license of A Little Party Never Killed Nobody by Fergie, Q-Tip and GoonRock from the last year’s epic movie The Great Gatsby, which was no easy task due to the vast numbers of publishers, artists and rights holders involved.

The process of getting approval and negotiating a price which satisfied each song stakeholder and client almost killed us – the whole process took several months and a few grey hairs. But at CORD we negotiate hard  and ‘dance until we drop’ to make our clients happy.

So enjoy the Carlsberg ad because that’s ‘all we got’.

 

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