We wouldn’t be who we are if we didn’t geek out about the music used in commercials and campaigns. Here are some of the entries we think are particularly swell…
Wieden + Kennedy’s #SingItKitty makes you feel invincible, a bit like the agency who created it.
Saatch & Saatchi tackle a tough problem out of content with humour. This is creativity for a good cause and it really works, especially when you can sing along to a karaoke classic!
For those who do not understand the lingo, this German supermarket chain and Jung von Matt/Elbe have created a sillier, sexier version of the M&S ‘this isn’t just chocolate etc.’ ads. This isn’t just a supermarket; everything they sell is super-sexy / super-geil. With an almighty serving of tongue-in-cheek humour and a dash of raunchiness the track (and performance) take the ad into next-level memorability and share-ability.
Forsman Bodenfors of Sweden demonstrate the power of simplicity, reinforced by the strength of a perfect musical companion (Enya) in Volvo’s quite frankly awesome ad with Van Damme.
This is nowness. The classic Levi’s ad of today, but for Lacoste instead. Made possible by a trio of unstoppable forces in contemporary electronic music; Disclosure, Doolittle and Flume.
What maketh the man? Attitude! This Guinness commercial from AMV BBDO challenges the labels we stick on our lives and carries a powerful message through the fully loaded track, What Makes A Good Man. Hats off to the team who chose the track, for it maketh the ad.