Infographic : The musical marketing of Coca-Cola

Celine Vignes, Hayley Cannon, CORD London.

How to find new exciting ways to connect with teenagers ?

That was the challenge faced by Coca-Cola around 2009, when they observed a lack of brand recognition amongst one of their targets: teenagers. They needed to find a way to catch the attention of the cool kids from the Y generation, acting boldly yet on-brand. They had to create great stories to genuinely engage the Millenials on a deeper level.

Coca-Cola chose a strategy focused on music, to win the hearts and minds of their young consumers. Here we have taken an extract from the book Hit Brandswritten by CORD’s CEO Daniel Jackson, and summarized the key facts in an infographic.

Coca-Cola case study

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: