Embracing change with the new HSBC/Apple Pay ad!

We are delighted to present our new sync & licensing work for JWT London on the new HSBC/Apple Pay ad with ‘Changing’ – Sigma ft. Paloma Faith.

Since its launch in July, Apple Pay has been allowing HSBC customers to use their iPhone 6, iPhone 6 Plus or Apple Watch to buy strangers coffee after their morning jog in the rain.  Sadly we can’t guarantee you’ll be getting a free latte anytime soon, but as Paloma states: there’s no harm in embracing change…

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