Top Ten Benefits of Audio Branding #4

Every week we will be publishing our top tips for the effective use of music in branding. This is our top tip number 4!

4. Appealing To A Younger Audience Through Music

Music is one of the most recognised passion points for generation X and Y. It is also the most talked-about subject on social media. The challenge is how to insert your brand into these conversations in relevant and interesting ways. With a strategy in place that creates new experiences and moments around music, it is sure to resonate with the younger generation and help forge indelible memories that are intrinsically linked back to your brand.

unnamed

PastedGraphic-1

Bobby Oliver, Brand Marketing Director at Sprite.

“Sprite tapped into Hip-Hop culture 30yrs ago with our ad featuring Kurtis Blow … The Sprite ‘Obey Your Verse’ campaign is not only an acknowledgment of the genre’s best storytellers, but also a way of inspiring and empowering our fans to be true to themselves.”

Source

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: