Every week we will be publishing our top tips for the effective use of music in branding. This is our top tip number 6!
6. Create An Efficient Way Of Working With Music
Everyone who has ever worked with music knows how time consuming the process can be; from subjective music selections though to negotiations over rights and terms. Audio branding means putting in place a system for managing a brands sound. First step, define some creative guidelines for how your brand stakeholders will search and select music in the future.
Olivier François, CMO and Head of Fiat brand at Chrysler Group and Fiat Group Automobiles.
“Many CMOs can talk about how important music has been to their campaigns, but for me, it has been a soundtrack to my entire career … at Fiat or Chrysler, music won’t ever be a finishing touch. It will always be a core of the idea.”