Every week we will be publishing our top tips for the effective use of music in branding. This is our top tip number 7!
7. Use Music To Innovate Your Brand
Oscar Ocaña, Marketing Director for Johnnie Walker, on the brand’s innovative audio glass that delivers bespoke sound directly to the drinker:
“…the drinker is ultimately more connected to the drink, making for an exciting experience that combines flavour with sound”.