Every week, we will be sharing with you our top tips for effectively using music in branding. Below is our top tip number nine.
9. Use music to generate new revenue streams for your brand
By placing music at the heart of a brand’s eco-system, it is possible to put in place a system for generating income. The royalties associated with the ownership of music should incentivise brands to create and manage their own assets. However, long-term planning is a must and a desire to nurture and protect your brand’s musical framework is fundamental to a return on investment.
Ken Bunt, President, Disney Music Group, Walt Disney Company
“All the classic songs you know from Disney films, we have publishing for most of the artists that we sign, as well as other songwriters that write either externally or internally for our artists or film and TV projects.”