Every week we will be sharing our Ten Steps for working efficiently with music.
This is Step Number 4!
Ensure you acquire the rights you need
Time and again brands find themselves in sticky situations with rights owners, often over additional usage and re-licensing costs. The key to avoiding last-minute negotiations is to build a plan from the beginning, allowing your brand to have greater control over the music it commissions and licenses.
Werner Brell, President – Red Bull Media House North America Inc.
“The advantage we have, is we own the life cycle from beginning to end. It puts us at an advantage from creation, production and distribution.” Source