Every week we will be sharing our Ten Steps for working efficiently with music.
This is the Step Number 10!
Learn from the Film & TV industries
If your brand is working with music, then take some inspiration from the Film and TV industries. These industries work with music at scale and at speed, so the systems for commissioning and licensing music are sophisticated and robust.
Channel 4 Music Rights;
‘When producers are commissioning new music for a production, they should use the current Composers Agreement. It falls into two parts and gives the user the ability to buy-out the music, and obtains a full assignment of copyright, or acquires an exclusive Worldwide in all media in perpetuity synchronisation licence. In both scenarios, the ‘recording’ created is bought out and owned by the producer. Both agreements acquire exclusivity in perpetuity.’